I build and lead organizations at the intersection of creativity, technology, and culture — transforming ideas into scalable businesses and unforgettable experiences.
I’m a CEO, entrepreneur, and board member with a track record of founding and scaling creative and experience-driven companies, from Emmy-winning Digital Kitchen to today’s SoulCraft and Performance Lighting — trusted leaders in live experience design, production, and brand storytelling. Across two decades, I’ve built award-winning teams, launched new ventures, partnered with global brands, and driven growth by uniting strategic vision, creative excellence, and operational execution.
Today, my focus is building organizations for the age of digital and live experiences — integrating creativity, emerging technology, and business strategy to drive enterprise-scale transformation.
Spire Brand Ventures = We build business for celebrities www.spirebrandventures.com
SoulCraft = We are inventors of live experiences www.soulcraftevents.com
Performance Lighting = We produce live experiences www.performancelightingusa.com
If you’re building the future of brand, media, or experience-led business — let’s connect.
What I've Learned Over 20 Years
Emmy Winning - 360 Marketing campaign, Content experience and retail store experience.
Digital and immersive stadium experience
Highlighting the digital transformation and innovation strategy for customer experience
One of the 20+ areas of the hotel experience we redefined. Winner of Cannes Grand Prix and Gold Lion
As a leader, it's critical to promote a culture of experimentation leads to innovation
World's First Interactive Twitter Piano
Sizzle reel for transmedia campaigns and rich media interactive content
Sample content from U-verse Buzz Channel. One of 500 shows.